After careful study, Proweb e-Solutions have compiled a list of social media marketing benefits to individuals and brands. Most of the benefits highlighted here are supported by research and studies from credible sources. These sources include:
Let’s explore a little a few but paramount benefits of Social Media Marketing
1) To Establish Trust and Build Credibility
People purchase from brands they trust. You can establish trust through social media. People purchase from brands they trust. You can establish trust through social media. With the social media tools, it costs nothing to keep people abreast with business success, achieved milestones, portfolio etcetera. By so doing, you get to access people’s mind and gain their trust which in turn makes them transact without fear. With increasing amounts of consumer engagement and followers, you are more likely to influence potential buyers. In fact, recent consumer research designates that 51% of Facebook fans and 67% of Twitter followers are more likely to buy from brands they follow.
2) Enhance Brand Image
When people connect with your brand on social media, you can enhance your brand image and tell your story. The social media could be leveraged to address what you do and stand for. It’s a platform you can take out time to share your story there by encouraging people, inspiring some others and still building your brand’s image.
3) Increase Brand Recognition
Over 2.8 billion people have access to Internet and 74% of online adults use social media. It is a no-brainer that your brand can leverage social media to increase brand awareness and recognition. It is important to increase the awareness of your product or service. When consumers make purchasing decisions among different options, they are more likely to select a product that they are familiar with.
4) Humanize Your Brand
The ability to humanize your brand on social media will dramatically enhance your marketing efforts. Over 60% of people are visual learners and through our work in social media management, we have seen significantly higher conversion rates through humanization. Psychologically, people like to interact with people, not things. By humanizing your brand and showcasing real images of your customers or employees, you can leverage this benefit to generate more results.
5) Influence Purchase Decisions
Social media marketing does not drive sales by itself. Great products and services drive sales. However, sales and consumer purchasing decisions can be influenced by social media marketing. Using the best of compelling contents, you influence the decision of your social media audience to make no other choice but your products whenever they want to buy.
6) Reach People with a Real Interest in Your Brand
For example, Facebook collects data on all of its users. This data includes their interests, behaviors, jobs, income, and more based on their activities on Facebook. In addition to this, Facebook also uses data from third-party companies that categorize its users based on the types of websites they visit, purchases, and more. Thus, you can specifically target an audience you want to reach with your social media ad.
7) Increase Website Traffic
No website can survive without traffic. By increasing your website traffic, you are likely to increase your sales. Social media can be used to deliver relevant traffic to your website. Our own social media marketing team have used this means to get amazing number of organic traffic.
8) Boost Customer Engagement
By increasing customer engagement on your social media handle, your brand is set for repeat purchases. In addition, the two-way communication style of social media allows your personal relationship with customers through the buying process. You’re able to answer product-related questions, develop deeper relationships, and add more value to the customer.
9) It’s Faster (Than Radio, Commercials, Flyer and Banner styles etc)
Social media marketing is much faster than traditional media. It could take months to plan a television or radio commercial. When investing in print ads, you have to wait for an available slot and wait for release. Your brand can move quicker than the competition with social media. More so, you can’t be sure if your target audience are listening or watching while your broadcast is being made but the social media ensures your message is passes and seen/watched.
10) It’s 24/7
There is no clocking out on social media. You can leverage it all day, every day. Brands have the opportunity to respond to customers as soon as an issue arises. With the right social media tools and software, you can receive alerts every time your brand is mentioned.
11) Cheaper Marketing Costs
You can decrease your marketing expenditures by using social media. You can reach 1,000 people for a fraction of the cost of television and billboards. The social media has proven to be more efficient than any other marketing platform and yet it is cheaper.
12) It Will Help You Beat Your Competition
You can dominate your competitors by outdoing them on social media. Even in political races, there is significant evidence that social media can give an extreme advantage over opponents. Through the use of social media, you can gain more market share and take out your competitors.
13) You Can Go Viral
Television commercials may spark buzz, but with YouTube commercials can go viral. People share YouTube videos online with friends some download them and publicize locally. Television commercials are difficult to share thus it’s reach is limited to only people watching at that instance.
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Ridiculus Platea QuaeFletch Skinner